Anheuser-Busch
Campaign & Copywriting
At VaynerMedia, I worked on the Anheuser-Busch portfolio, including Michelob Ultra, Stella Artois, Natural Light, Shock Top and Budweiser. I concepted, wrote and directed social content to support a variety campaigns, including Michelob’s “Brewed for Those Who Go the Extra Mile” brand positioning, Shock Top’s “72° and Shock Top” experiential event and Stella Artois’ “Host Beautifully” initiative. Here you’ll find a collection of social posts created for the brands’ various campaigns and activations.
A for Ambiance - John Legend is the first of many experts to share a tip on how to Host Beautifully this summer, and he's kicking things off with the perfect Spotify playlist.
When Natty Light introduced a new tagline, “Every Natty Has a Story,” they wanted to shift the perception of Natty from a value beer to a beer made for those nights with your friends you never forget (or maybe never even remembered). What better way to bring that new tagline to life and get people excited than to take a page from the movie Animal House and the ultimate pump up speech: Bluto’s impassioned monologue that rallies his fraternity brothers to their feet. I wrote the script, structuring it to mirror that speech while adding in some fun Natty specifics. Password: nattylight
Enjoy tonight after giving it your all today.
D for Design - Interesting conversations might not start themselves, but placing unique objects throughout your event space will certainly help.
It takes a special horse to haul this much tradition.
Change up the scenery during your party. Keep guests on their toes and their Chalices full.
Here at Shock Top, we’ve worked our orange peels off spreading summer across the country. Now it’s time to raise a glass of refreshing Belgian White or Lemon Shandy and toast to summer and feeling #72andShockTop.