Paris Baguette

Branding & Copywriting

When an incredibly successful Korean bakery chain wanted to rebrand their American presence, we kept some of the core strengths of their brand, then updated the rest to appeal to a US audience. From giving the brand a new clever, yet relatable voice to creating a brand positioning that establishes Paris Baguette as a neighborhood bakery café, we made what was a foreign and unfamiliar brand feel like a bakery that has been a part of neighborhoods across the country for years.